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What is a Vanity URL?

A Vanity URL is a descriptive, memorable and pronounceable URL usually used for forwarding content, redirect URLs from one location to another. In the simplest terms, a Vanity URL is a long URL converted into customized short link also known as a Branded Link and a Custom Short URL. Vanity URLs contain a domain name with your brand or a relevant keyword for your business. These URLs can be used is a multitude of places such as social media, print publications, and offline marketing.
Vanity URLs are created to build trust and help you gain your Marketing goals. In order to do this, they should be used correctly. Here 3 rules you should follow when you are using your Branded Links:
Use When Necessary: You don’t have to use a vanity URL for every link you share. If the link from your original website is already short you can use that. The purpose of a Vanity URL is to make a link short yet identifiable as your brand.
Be Clear: Always clearly display your brand and use full words to describe your content. In order for people to trust your link, they need to have an idea where the link is bringing them. Be honest, clear and concise as possible. Use your Vanity URL with your SEO strategy: Vanity URLs, when used correctly, can be Marketing gold. Be sure that the Vanity URL you choose compliments the Marketing and SEO strategy you already have in place.